Critical issues for Kawerau and KEA	Key Goals
1. Supporting Current Ongoing Ventures :
Reduce reliance on the “Mills” and wood processing for employment, economic growth and project funding.	Explore opportunities for redeployment of resources – energy, labour, industrial land, buildings
Grow new business opportunities	Attract new key investors/players and build upon regional collaboration
Growth of existing business	Expand SME’s and existing business and encourage development of infrastructure e.g. Energy, Road, rail, housing, Educational facilities
Relationships with key players	Enhance working relationships with key players and identify potential risks.
Receive increased funding for Social Development	Facilitate additional services for youth and the ageing population  Develop community self help/sustainability
2. Acting as Brokers of New Ventures:
Commercial Operations designed to maximise employment opportunities Existence of under-utilized resources & availability of resources	Facilitate and support new business opportunities  Facilitate and support the growth of existing local business opportunities  Identify these resources, develop and tap their potential

3. Promotion and Marketing of Kawerau:
Contribute to the overall promotion and marketing of Kawerau.	Enhance Kawerau’s profile/image:           o Facilitate Marketing and Promotions              role incl events Calendar           o Co-ordinate Event Management           o Develop Additional activities e.g.             Tourism, Arts & Crafts, Film
4. KEA Business Ventures:
Commercial Operations designed to maximise employment opportunities (distanced from KEA Inc)	Seeding of local business opportunities  Start-up of local business opportunities  Seeding of existing local business opportunities
Lack of knowledge of regulatory environment and compliance issues within SME’s	Improve Business compliance through training and provision of advice
Extensive local wealth generated here, but not spent here	Encourage local investors to build up local companies
5. Landlord/Landowner:
KEA must remain viable  Maximise return on current assets  Develop KEA land and facilities  Develop new land opportunities	Manage and maximize building occupancy, develop good management systems  Suitable industrial land is available for large and small scale projects